Essay about The Rise and Fall of Henry Ford’s Forgotten...

Citation: Grandin, Greg. Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City. New York: Metropolitan, 2009. Book Review: Fordlandia Henry Ford tried to make a rubber plantation in the Brazilian Amazon jungle. He wanted his own supply of rubber so that he can make his own tires and hoses for his own cars since raw materials to make rubber were monopolized by European countries in those days. So he made his own American factory town by buying over 2 million acres of land in the heart of Brazil. He said he would pay the workers double the amount then they would get if they were to work someplace else in that type of work. Ford wanted this town to be just like one back home in America and it â€Å"became the terminus for a†¦show more content†¦Another problem with Fordlandia was that Ford never set foot in Fordlandia himself but had other bosses set up to try and make this town work. The book reports the mistakes that the managers made and the outcomes that came after. Even some of the managers themselves were not able to live up to the standards that Ford had created. The book clearly shows that even though Henry Ford and his managers had a good goal in mind, it turned out to be a big failure. Henry Ford’s rubber production never succeeded in the way that he wanted it to. The soil was not right for this kind of plant. The company engineers were making guesses when making decisions about the saplings since they had no prior experience with them. The author reports leaf blights, red mites and caterpillars ate away any leaves on the trees which made the trees worthless (325). Henry Ford tried to make a little part of the Amazon jungle into the ideal civilization and failed. There were knife fights and food riots among the workers due to the diet restrictions set upon the workers and the different rules of life set up for them. The workers left when they made enough to get what they wanted. There were also diseases that spread fast and many had died. The author also reports that since alcohol was prohibited, workers went outside the town to establishments that did serve it (193). The Amazon is one of â€Å"the most diverse ecologicalShow MoreRelatedThe Rise And Fall Of Henry Fords Forgotten Jungle City1205 Words   |  5 PagesFordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City Henry Ford may be best known as the founder of Ford Motor Company and as the creator of the first model-T, but what you may not know, is that he owned 25 million acres of land in the Amazon, where he attempted to establish the largest rubber plantation in the world. Greg Grandin, in his book Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City, talks about Ford as an idealist who took on many projects and was determinedRead MoreFord V8 Based On Its Design And Papanek s Theory Of Design1966 Words   |  8 PagesThe Ford V.8 This essay will analyse the Ford V8 based on its design and Papanek’s theory of design. 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